1. Trying to Feel Strong
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When someone feels weak, ignored, or looked down on, they may act overly confident or aggressive to feel important.
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Groups that make them feel like “heroes” or “defenders” can be very attractive.
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Insight: Some young people who feel powerless in real life become “keyboard warriors” online, gaining confidence by being loud or extreme in virtual spaces.
2. Needing to Feel Important
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We all want to feel loved, respected, and noticed.
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When someone feels invisible in school, work, or home, they’ll search for a place where they matter.
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Groups that give them roles, badges, or praise can feel like family.
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Insight: Many extremist recruiters call lonely people “special,” “chosen,” or “brave,” using emotional flattery as a Jhook / BAIT
3. Feeling Trapped
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People want success like money, education, or respect but when doors are closed, they may take shortcuts.
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This can lead to crime or rebellion if it feels like the only way out.
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Insight: In many cities, gangs or extremist groups teach new members that stealing or fighting is a “smart” way to beat an unfair system.
4. Blaming Others
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When someone feels hurt, they may blame others instead of facing their own pain.
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They might see the world in “good vs. evil,” which feels easier to understand.
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Insight: People often join radical groups after personal failure (like divorce, job loss) because the group gives them someone to blame for everything.
5. Changing Values to Feel Better
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If you believe one thing but do another, it creates discomfort.
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To feel okay again, you might change your beliefs or justify what you’re doing.
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Insight: People in violent groups often start small (like insulting online) but slowly change their thinking to see violence as “good” or “necessary.”
6. Wanting to Belong
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Feeling alone or left out makes people crave a group that accepts them.
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Belonging to something bigger can bring pride and purpose.
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Insight: Some radical groups build their identity around jokes, memes, or slang making it fun and cool to “belong,” even if the ideas are harmful.
7. Getting Stuck in One-Sided Info
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Apps and websites show you more of what you already like, even if it’s extreme.
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This traps you in a bubble where you only hear one side of things.
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Insight: Platforms like YouTube or TikTok may push someone from light political videos to hate speech in just 7–10 clicks.
8. Rewriting Your Life Story
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Everyone has a life story in their head—about who they are and why things happened.
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Some groups help people retell their story in a dramatic, heroic way.
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Insight: Some terrorist recruiters use people’s sad pasts as “proof” that they were born to fight or get revenge—turning trauma into a mission.
9. Searching for Meaning
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When life feels empty or confusing, people search for something that explains it all.
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Big ideas like “truth,” “justice,” or “destiny” are powerful pulls.
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Insight: The brain is wired to prefer simple explanations over complex truth—so conspiracy theories often feel more satisfying than facts.
10. Becoming Who You Are Online
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The internet doesn’t just show us stuff it helps build who we become.
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When people act a certain way online and get praise, they do it more.
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Insight: Some people say they only “pretended” to believe extreme views online, but later realized they actually started to believe them for real.
💡 Final Thought
When people feel unimportant, hurt, or stuck, they search for:
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A place to belong
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A way to feel strong
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A reason to matter
If they can’t find that in school, family, or society…
They may find it in dangerous places that look like support, but actually pull them deeper into hate, fear, or violence.