Archana2345

' Profit Motive ' is a Natural human instinct

 - Adam Smith

Epicureanism  says  -

 1) Moral rightness or wrongness of an action is a function of the amount of 

pleasure or pain that it has produced.

2) Man is a slave of 2 sovereign masters  -Pain  &  Pleasure

 

 AND  Hedonistic Calculus is a tool to measure happiness -

The major factors of sensations of pleasure from an action as outlined by Bentham 

are summarized by the variables below  - 

•  1) Intensity - how strong is the feeling of pleasure ?
• 2) Duration - how long does it lasts ?
• 3) Certainty - How certain we feel to have it ?
• 4) Propinquity - How much near it is ? ( to our reality/truth ) 
•                                    or how early we can have it ?
• 5) Fecundity - Does it also gives birth to other types of pleasures ?
• 6) Purity - Is the pleasure that results from ur action unadulterated ? 
•                        Is No other pain is mixed with it??  
• 7) Extent - How many people may get affected by it ?  

 [  hehehee....itz something,  everyone should ask themselves ]

Bentham, who takes happiness as the measure for utility, says, 

 "it is the greatest happiness of the greatest numbers that is the measure of right and wrong"