Quality in a product or service is NOT what the supplier puts in. It is
what the user gets out of it. Users want only what they can use and what
gives value to them.
I emphasize "to them." Value is as they perceive
it, not what the supplier may think.
Quality is part of that value.Nothing else is Quality.
Therefore, it is foolish for the seller to spend money, time, and effort
in developing quality as he sees it when the buyer may not see it that
way at all. Further, it is equally foolish to promote a durable product
that will last forever, products or service that are provided fast, or
even one that is 100% reliable if that is not what is desired, or if it
is not appreciated as something desirable by the user
-- Peter drucker
People buy products for what they can do, not for what they are.
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