Sunk Cost Trap : The tendency of people to irrationally follow through
on an activity that is not meeting their expectations because of the
time and or money they have already spent on it.
" No people are more frequently wrong than those who will not admit they are wrong "
- François de la Rochefoucauld
" No people are more frequently wrong than those who will not admit they are wrong "
- François de la Rochefoucauld
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