Jar of coffee bean in the perfume store.

 Why is it used?

Is there something we can learn? 

A handful of coffee beans is so important to sell an expensive bottle of perfume.

How?

When you try perfumes, after the 4th or 5th, you are unable to distinguish between fragrances. Bring in the jar & you smell the coffee bean & you undergo a process of unlearning; due to its strong fragrance, your brain now only remembers coffee. You can now start testing perfumes again. All happens within a minute.

What's the catch?

We have an amazing power to unlearn & move on to new things, we got it as a process of evolution, but with time we have forgotten how to "let it go", this is called unlearning. Creativity & productivity gets enhanced when you learn to let things go.

Key Points:

- Unlearning is important to have growth in life & to enjoy numerous fragrances that come along

- Unlearning is not forgetting. Unlearning only happens consciously

- Learn to let it go - personally & professionally

- Follow up with learning


The Jar of coffee beans is like a consultant in a business scenario; sometimes, you need them to grow beyond a benchmark.